Repost from Ship Compliant

I am reposting the an email from Ship Compliant.  If you are a small winery, you need to be looking at the data in the report.

 

The 2013 Direct Shipping Report: How Will It Change Your Strategy?

Posted: 16 Apr 2013 02:28 PM PDT

Every year, ShipCompliant teams with Wines & Vines to report on the state of the direct-to-consumer wine market. The 2013 Direct Shipping Report is now available! If you are feeling antsy, feel free to click here to download the report! If you’ve got a few minutes, we’ve provided some summary highlights below.

The model, built to project the totality of winery direct-to-consumer shipments, provides a vivid picture of this important distribution channel.The report is based on millions of anonymized transactions in our ShipCompliant Direct software that ultimately led to direct shipments from January 2012 through December 2012. Using the comprehensive Wines & Vines database of all 7,400+ wineries across the United States, these transactions are the basis to project total shipments from all United States wineries using multiple stratifications including location of winery, annual production of winery and destination of shipment.

1. Direct shipping is growing (in volume and value)
According to our data, American wineries have been shipping more wine every year. Direct-to-consumer orders reached a new high of over 3.1 million cases in 2012, representing a 7.7% increase from 2011, and a 17.7% increase from 2010. That equates to over 72 bottles sold per minute, or 1.2 bottles sold every second! It’s not just the volume that’s growing; the average price of a bottle of directly-shipped wine has also risen over 5% in the past two years, which leads us to record sales of over $1.465 billion in 2012.

These figures show that the direct shipping market is quickly becoming a more important (and more profitable) distribution channel for wineries than in years past.

Expand your direct shipping footprint; order licenses for new states here!

2. Direct shipping is outpacing other sales channels

If we compare the annual sales of the direct shipping market to the U.S. Export figures released in February by the Wine Institute, we find that the 2012 value of domestic direct shipping ($1.465 Billion) exceeded the value of wines exported from the United States to Europe, Asia and the rest of the world. In addition, the average price of a direct shipped wine is 26% more than the average bottle of wine exported from the the U.S.

3. More reliance on the fall and winter seasons

The fall and winter rush at wineries is showing no signs of slowing down. Our data from 2012 shows a remarkable skew towards the last four months of the year, and is approaching a level of dependence that usually is only seen by the inflatable Santa Claus lawn ornament industry.

Our research has also shown that the last quarter of the year saw 37% of total sales in 2012, and September sales of direct wine jumped 26% year over year. This should be a call to action for your business– if you aren’t focusing the majority of your energy into fall and holiday season, you should be.

This is just a sample of our findings. We’ll be analyzing additional elements of the report in the coming days. In the meantime, check out the entire report by clicking the link below.

Click here to download the 2013 Direct Shipping Report today!

Wine Club Contracts

I recently taught a class to a group of present and aspiring tasting room managers. Many of them were not aware that there wine club contracts were regulated by the state. With the abuses of recurring contracts by health clubs and CD of the month clubs, the State stepped in to regulate these types of recurring contracts, including your wine clubs.

California Business & Professions Code §17600:

•       Effective beginning on December 1, 2010;

•       Regulates an offer which includes an automatic renewal provision;

•       Offer must include a clear and conspicuous disclosure; and

•       Clear and conspicuous = larger type than the surrounding text, or in contrasting type, font, or color to the surrounding text of the same size, or set off from the surrounding text of the same size by symbols or other marks, in a manner that clearly calls attention to the language.

What Must All Wine Club Contracts Include:

1. The subscription will continue until the customer terminates the contract;
2. The cancellation policy for the offer;
3. The amount of the recurring charges that the customer's credit card will be charged, and, if the amount will change, the amount that the charge will be changed by;
4. The duration of the automatic renewal term or that the subscription is continuous; and
5. If there is any minimum purchase requirement.

I know that many wine clubs only have a small form where they collect contact information.  You can add this information to the form, or you can post terms for your wine club membership on your site.  Lastly, you could include this information in your club shipment.

Ranch Insurance and Operating Companies

When I read articles like these, I questions whether my clients maintain enough insurance and have proper operating companies in place to protect their personal assetts from these types of claims:

$17 million Zaca Fire costs repaid

Four corporations connected to La Laguna Ranch in the Santa Ynez Valley have made the final payment in a $17 million settlement to compensate the state and federal governments for the costs of fighting the largest wildfire in Santa Barbara County history.

La Laguna Ranch LLC, Rancho La Laguna LLC, La Laguna Cattle Company LLC and Rancho Reata LLC made the final $5.5 million payment Tuesday to the U.S. Treasury in a $14 million federal settlement over the 2007 Zaca Fire, according to the U.S. Attorney’s Office in Los Angeles
The companies, which agreed to the settlement without admitting fault, also paid $3 million to the California Department of Forestry and Fire Prevention, the U.S. Attorney said.
The Zaca Fire ignited on July 4, 2007, when employees of La Laguna Cattle Company were using a grinder to repair a section of metal pipe.
Sparks from the grinder ignited dry vegetation, which started the fire.
It quickly spread from the ranch property to state and then federal land in Los Padres National Forest, where it burned 228,000 acres until it was fully controlled months later, on Oct. 28, 2007.
The Zaca Fire was the second largest wildfire in California history. At its peak, thousands of fire personnel were assigned to the blaze, which injured 43 people and destroyed one outbuilding.
However, no one was killed and no major structures were lost as the fire was steered away from communities and into Los Padres National Forest.

Wine Snobbery

I read an article on food snobbery in the New York Times. http://www.nytimes.com/2011/08/25/opinion/bruni-unsavory-culinary-elitism.html?em&exprod=myyahoo  It struck a cord with me, partly because of the fact that Gary Vanerchuck, a guy that I have always associated with bringing a distinctly unsnobbish view to the wine industry, retired from reviewing wine on line.  I am wondering if any readers know of people out there that are doing a good job of bringing wine out of the aura of high scores and high prices and down to talking about how to get good wine at really reasonable prices.

Please comment and let me know(comments would allow me to assume that someone actually reads this stuff.)

Dropping a Million Dollars Worth of Wine

When was the last time you reviewed your insurance policy to determine if you have coverage for dropping a pallete of wine?  Does your policy cover you for replacement costs? What about lost profits?

Million dollar drop as wine tumbles

• Staff writer
• From:Herald Sun
• July 22, 201112:00AM

IT was certainly an expensive drop - more than $1 million worth of shiraz wine has gone down the drain after it was dropped by a malfunctioning forklift.

The 462 cases of 2010 Mollydooker Velvet Glove shiraz - at $185 a bottle - fell more than 6m to the ground as it was being loaded for export from Adelaide to the US.

The drop was so forceful, the bottles punched through the top of the cartons. Winemaker Sparky Marquis said the accident had cost him a third of his annual production.

"We just couldn't believe it," Mr Marquis said.

"This wine is our pride and joy, so to see it accidentally destroyed, and not consumed, has left us all a bit numb."

Mr Marquis now is working with insurance agencies to help recoup the losses.

Signs in Los Olivos

It appears that one of our neighbors has complained about signs in Los Olivos and some 40 property/business owners have received notices about their signs.  One of my favorite things about living in Los Olivos is that my neighbors are incredibly helpful, whenever I have needed something.  Thus, I am posting what I know abut properly having a sign approved in Los Olivos.  As always, if you have questions, please feel free to give me a call.  Also, I hope this will inspire whoever filed the complaints to seek other means of resolving their issues the next time.

For Sign approval:

1.       Do an overall sign plan for the entire building – based on building size, etc, and then board of architectural review 35.82.150 - Overall Sign Plans – p494 of LUDC

2.       Submit the sign to theBoard of Architectural Review for approval.  35.82.070 - Design Review

-In the Santa Ynez Valley the regional BAR is the Central County Board of Architectural Review

(CBAR) see pg201 SYV Community plan (pdf p211 of 260).

-Board of Architectural Review in compliance with Section 35.82.070 (Design Review) see Appendix A SYV Community Plan.

Notes:

I)                    Need frontage of lot to be 125’ or longer to have 2 signs (realestate style)

II)               Property owner needs to overall sign plan, each tenant needs to get an SCC (sign cert of conformance)

Sign Permitting (256)

35.38.090 - Signs Allowed in Commercial and Industrial Zones Outside of Shopping Centers (p256)

C. Wall signs.

1. For each enterprise, one on each street frontage.

a. The sign area on each frontage shall not exceed one-eighth of the square footage of the structure façade of that portion of the floor occupied by the enterprise and upon which façade the wall sign is to be located.

b. In the case where an enterprise occupies more than one floor of a structure, then the sign area shall not exceed one-eighth of the structure façade of that portion of one floor occupied by the enterprise.

D. Under canopy signs.

1. One for each enterprise having entrance under or offering service under the canopy.

2. Not exceeding six square feet in sign area.

3. Lower edge of the sign shall be at least eight feet above finished ground level.

E. Projecting signs.

1. One projecting sign on each street frontage consisting of only a symbol with or without words relating to the activity on the premises.

2. Shall not project more than three feet beyond the structure façade.

3. Shall not exceed three square feet in sign area.

4. The lower edge of the sign shall be at least eight feet above finished ground level.

5. Shall not be lighted

H. Freestanding signs.

1. One on each lot occupied by an enterprise, if the lot has a street frontage of at least 125 feet.

a. Not more than two separate signs may be placed on each freestanding sign structure.

b. If only one sign is placed on a freestanding sign structure, it shall not exceed 100 square feet in sign area.

c. If two signs are placed on a freestanding structure, the lower sign shall not exceed 20 square feet in sign area, and the total area of both signs shall not exceed 100 square feet. The lower sign area may be a changeable copy sign or a multiple copy sign.

d. The height of a freestanding sign shall not exceed 30 feet. Height shall be measured from the centerline of the improved portion of the public right-of-way to which the property has access and more specifically, from that point in the centerline that is closest to the sign. If the sign is located an equal distance from several centerlines, the 30 feet shall be measured from the highest of these centerlines.

e. A part of the sign or supporting structure shall not project over the street right-of-way.

f. The base of the supporting structure shall comply with the front setback of the applicable zone and shall be set back at least five feet from the street right-of-way.

Design Review (p473)

35.82.070 - Design Review

B. Applicability.

2. Design Review action required. Design Review action shall be required for all of the following:

b. Any structure or sign requiring Design Review as specifically provided under Article 35.3 (Site Planning and Other Project Standards).

E. Processing.

1. Applications for Preliminary and Final review by the Board of Architectural Review shall be accepted only if the application is accompanied by a development application or if the Department is processing an existing development application for the proposed project.

2. The Board of Architectural Review shall hold as least one noticed public hearing on an application for Preliminary or Final Approval and approve, conditionally approve or deny the request in compliance with Section 2-33.15 of Chapter 2, Article V of the County Code and this Section.

F. Findings required for approval.

1. Findings required for all Design Review applications. A Design Review application shall be approved or conditionally approved only if the Board of Architectural Review first makes all of the following findings:

a. Overall structure shapes, as well as parts of any structure (buildings, fences, screens, signs, towers, or walls) are in proportion to and in scale with other existing or permitted structures on the same site and in the area surrounding the subject property.

h. Signs, including associated lighting, are well designed and will be appropriate in size and location.

G. Local design standards. Additional design standards for a particular geographic area or zone may be developed as part of or independently of a Community Plan. Such standards serve to provide further guidance in the review of projects for the geographic area beyond those standards or findings contained in this Section.

Overall Sign Plan (p494)

35.82.150 - Overall Sign Plans

A. Purpose and intent. This Section establishes procedures and findings for the approval of Overall Sign Plans that regulate signs located within a shopping center. The intent is to ensure that signs within a shopping center are visually attractive and are in a harmonious relationship to one another.

B. Applicability. The provisions of this Section shall apply to all proposed signs located within shopping centers.

C. Allowed modifications. The review authority may allow the following sign modifications as part of the approval of an Overall Sign Plan:

1. Freestanding signs. An increase in the height, number and size limitations on freestanding signs.

3. Under canopy sign. An increase in the area limitation of under canopy signs.

4. Wall sign. An increase in the area limitation of wall signs.

D. Contents of application. An application for an Overall Sign Plan shall be submitted in compliance with Chapter 35.80 (Permit Application Filing and Processing).

E. Processing.

1. An application for an Overall Sign Plan shall be submitted concurrently with an application for a Development Plan for a shopping center and shall be processed in conjunction with such Development Plan application, except as provided below.

a. An application for an Overall Sign Plan may be submitted independently if the Overall Sign Plan is for an existing shopping center and the processing of a new or revised Development Plan is not required.

2. Review authority.

a. The review authority for the application for the Development Plan for the shopping center shall be the review authority for the application for the Overall Sign Plan.

b. The review authority for an application for an Overall Sign Plan submitted in compliance with Subsection 1.a, above, shall be the Zoning Administrator.

3. After receipt of an application for an Overall Sign Plan, the Department shall review the application in compliance with the requirements of the California Environmental Quality Act.

4. The Overall Sign Plan shall be subject to Design Review in compliance with Section 35.82.070 (Design Review).

a. The Board of Architectural Review shall provide a recommendation to the review authority on:

(1) The effect of the proposed Overall Sign Plan on:

(a) The various parts of and commercial enterprises within the shopping center.

(b) The streets and properties surrounding the shopping center.

(c) The overall continuity of design and signs within the shopping center.

(2) The number, type, height, location, size, design, color, materials, and lighting of signs contained within the Overall Sign Plan.

b. If the area of menu boards for drive-through restaurants, under canopy signs, or wall signs, or the area, height, or number of freestanding signs is proposed to be in excess of that otherwise allowed in compliance with this Development Code, then the Board of Architectural Review shall make specific recommendations to the review authority on any such modification.

5. The review authority shall hold at least one noticed public hearing on the requested Overall Sign Plan and approve, conditionally approve, or deny the request. The review authority shall consider the effect of the proposed Overall Sign Plan upon:

a. The various parts of and commercial enterprises within the shopping center.

b. The streets and properties surrounding the shopping center.

c. The overall continuity of design and signs within the shopping center.

6. Notice of the hearing shall be given and the hearing shall be conducted in compliance with Chapter 35.106 (Noticing and Public Hearings).

a. In addition to mailed notice required in compliance with Chapter 35.106 (Noticing and Public Hearings) notice shall also be mailed a minimum of 10 days prior to the public hearing to all tenants within the shopping center.

7. The action of the review authority is final subject to appeal in compliance with Chapter 35.102 (Appeals).

F. Findings required for approval. If an Overall Sign Plan includes any modifications in compliance with Subsection C. (Allowed modifications) above, then the Overall Sign Plan application shall be approved or conditionally approved only if the review authority first makes all of the following findings, as applicable:

1. Freestanding signs. The proposed area, height, or number of freestanding signs is architecturally harmonious in relation to the size and location of the shopping center.

3. Under-canopy signs. The proposed area of the under-canopy sign is architecturally harmonious in relation to the size and location of the building area occupied by the enterprise proposing the sign.

4. Wall signs.

a. The proposed area of the wall sign is architecturally harmonious in relation to the size and location of the structure on which it will be placed.

b. The proposed area of the wall sign is architecturally harmonious in relation to the size and location of the area on which the structure is constructed.

TTB Streamlines Cola Review Process

In an effort to streamline the COLA application process and use their resources more efficiently, the TTB has announced that they will no longer evaluate labels for legibility and type size requirements. Alcoholic beverage industry members will be required to continue to comply with the current regulations; however the TTB will not review labels for type size, characters per inch or contrasting background. More information can be found in the TTB industry circular Number 2011-04 at http://ttb.gov/industry_circulars/archives/2011/11-04.html.

This does not mean that your COLAs will be approved any faster, as it appears to be still taking in excess of 30 days to get your COLA reviewed by the TTB.