Friday, June 10, 2011

TTB Streamlines Cola Review Process

In an effort to streamline the COLA application process and use their resources more efficiently, the TTB has announced that they will no longer evaluate labels for legibility and type size requirements. Alcoholic beverage industry members will be required to continue to comply with the current regulations; however the TTB will not review labels for type size, characters per inch or contrasting background. More information can be found in the TTB industry circular Number 2011-04 at

This does not mean that your COLAs will be approved any faster, as it appears to be still taking in excess of 30 days to get your COLA reviewed by the TTB.